Small Business Marketing Blog
What is Direct Marketing?
Many small business owners who hear the term “direct marketing” think of the medium of direct mail or as a “direct” method of selling something. Others think of it as a channel of distribution, such as a mail order catalog. Direct marketing, however, involves much more than this. What is direct marketing? Direct marketing is a specific Full Story …
Product Packaging and Direct Marketing
Small businesses can’t look at the results of direct marketing in isolation. Customers don’t; all communication a customer receives from a company, regardless of discipline or medium, adds to an overall image of the company. This includes the way your small business answers the phone, replies to emails received, the content in monthly newsletters and the packaging Full Story …
Avoid Spam Reports with Interesting Email Content
Consumers seem to respond much differently to marketing materials they receive through email compared to what they receive through the mail or other marketing channels. Regardless of opt-in status or established business relationship, if consumers are not actively engaged or interested in the message received, email marketing is often considered intrusive and marked as spam. According Full Story …
Advantages of Direct Marketing for Small Business
For small businesses, there are many advantages to implementing direct marketing as compared with other marketing channels available. Of these, the most beneficial aspects of direct marketing to small businesses are its posing less financial risk to business owners, its ability to create more individualized messages and establish relationships, as well the greater control it Full Story …
