For small businesses, there are many advantages to implementing direct marketing as compared with other marketing channels available. Of these, the most beneficial aspects of direct marketing to small businesses are its posing less financial risk to business owners, its ability to create more individualized messages and establish relationships, as well the greater control it offers small businesses over messaging and delivery.

Some advantages of direct marketing:

• More individualized than most marketing channels
• Ever-improving technologies create greater opportunities and possibilities for more successful and effective direct marketing efforts
• Easily integrates with existing marketing plan and strategy
• Greater control possible over entire process, from creation, layout, distribution and measuring data after the campaign
• Less risk
• Able to easily modify direct marketing efforts to more closely align with branding and image
• Effective means of establishing relationships with potential and current customers
• Allows for predicting results based on comprehensive data collected from previous campaigns
• Personally and directly convey your company’s value to its current customers