CHICAGO, IL- December 27, 2011 – While most retailers love the holidays and the increased sales of the last quarter of each year, no one looks forward to the dreaded post-holiday gift returns. The Better Business Bureau serving Chicago and northern Illinois (BBB) is advising businesses to make sure that their return policies are simple and solid before tackling customer gift returns this holiday season.
“Though returns can be a hassle, it’s important for retailers to keep their customers in mind when it comes to their policy,” said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and northern Illinois. “While it’s important that your return policy doesn’t hurt your business, it’s critical that it doesn’t completely discourage and penalize the customer from making a purchase in the first place.”
The BBB recommends that businesses consider the following when creating, solidifying or simplifying their return policy:
- Make sure the customer is aware of your policy. Display you policies at the checkout counter and on your website.
- Provide gift receipts. Be sure to offer one at the time of purchase. This will make the return process smoother after the holidays.
- Encourage customers to return the merchandise unused, unworn or unwrapped.Everyone likes getting merchandise in its original package and by encouraging customers to return goods this way, you better your chances that the product can be resold.
- Make online returns easy. Lay out the return rules clearly. Explain who pays for the return shipping, where the customer sends the return, and any forms or mailing labels you want them to use.
- Stay calm and helpful. The holidays can be a stressful time for everyone and making returns is usually not high on the customer’s list of fun things to do. When working with a customer, always go into a return with a smile. If their experience is good, you may win over a new customer.
For more business tips you can trust, and Business Reviews visit www.bbb.org
As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reviews on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.