Hair Styling Tips by Celebrity Stylist Joey Nieves On How Guys Can Achieve Girl-Approved Hair for 2010

A bad hair day should worry guys.  A recent survey by AXE of more than 2,000 girls finds that three in four (74%) say hair ranks among the first things they notice about a guy.

But AXE, the leader in men’s grooming, provides the solution – five shampoos and one conditioner for a clean look she’ll notice and soft, touchable hair; and five styling products to choose from to give them an edge in the mating game.

To help guys gain girl-approved hair, celebrity stylist Joey Nieves offers his top tips for avoiding common hair errors. As the celebrity stylist to some of the top stars in the music business, Nieves knows guys have specific hair problems.

Their scalps tend to be oilier and they sweat more than girls, leading to different shampoo needs. Guys also commit specific hair styling errors – think gunky, crunchy, poufy, flaky—that turn girls off. AXE Hair was created specifically to alleviate these problems.

“Guys have shorter hair that needs a stronger holding product to provide style, but you don’t want too much hold that leaves hair crunchy or stiff,” advises Nieves.

“Guys also tend to use their fingers rather than a comb or brush to style and restyle their hair. AXE Hair products let guys handle that easily. And because AXE Hair holds without all the hard gel, girls will find their guy’s hair soft and touchable.”

Here are a few of Joey’s top hair tips for guys:

Scrub Hair Clean for a Fresh Start: Guys should shampoo and condition their hair every day. If they don’t wash their hair every day, but do reapply hairstyling products every morning, they risk overloading their hair with products. Their scalp won’t “breathe.”

• If they suffer from hard, crusty, over-gelled hair, a definite turn-off for girls, they should try AXE Deep Clean Shampoo + Hair Scrub. If features rock crystals and removes the gunky product build-up and oil blocking guys’ game.
• If you use a lot of product in your hair, chances are your hair may be dry, coarse and brittle. You simply cannot over-condition curly hair, and using AXE: Just Soft Conditioner leaves hair soft and touchable. Many guys think using conditioner is just a girl-thing. But as men’s scalp and hair differ from women’s, using a women’s product isn’t recommended.
• For everyday care, keep things simple with one cool product such as AXE 2 in 1 Shampoo + Conditioner. It’s great for a home shower or to carry in the gym bag!

Find Your Girl-Approved Look: A guys’ hair should fit his lifestyle and personality. Whether you want a no-fuss style or a look that unleashes your creativity and gets the right girl in your life excited about your hair, achieving a terrific end look is all about finding the right styling product and having proper communication with your barber or hairstylist.

• Before getting a new haircut, consult with your barber or stylist to craft a look that works with your face shape, hair type, hair texture and lifestyle.
• While the right cut is the first step to a stylish look, being informed about hair maintenance and the right styling products will take any look to a an entirely new irresistible level.
  • Check out the full line of shampoos, conditioners and styling products from AXE Hair designed specifically to create hair that guys want and girls love.
  • Remember: Hair is one of the most important contributors to your image, and the right style and products will have girls begging to run their fingers through it.

Style the Versatile Fringe: Guys looking for a new style should try the Fringe, keeping their hair longer on top, shorter on the sides – that cut will offer some of the most versatile and fun looks.

While the fringe is cut to bring hair from the temples and crown toward the forehead, the overall effect depends largely on using the right styling product to create a rugged texture.

It can look sophisticated when smoothed down and fun when spiked up.

• For a sophisticated look, use AXE Smooth & Sophisticated Look Shine Pomade that gives long-lasting shine and control for a smooth, polished look.
• For a spiked-up style, use a product such as AXE Spiked-Up Look Putty that gives your hair hold without all the hard crunch of gel.
• Whether you use a straightening iron or enjoy naturally straight hair, a great guy fringe is all about texture. To achieve that stylish forward fringe, the AXE Messy Look Paste gives hair a messy, just-out-of-bed look she’ll want to run her hands through.

Condition Your Curls: Some guys feel like they’re fighting a losing battle when combating the frizz, high-volume and general wildness associated with curly hair, but when cared for properly, it can be their most striking feature!

• To start, use a scalp-friendly shampoo and conditioner  designed for men like AXE Hair Clean and Control 2 in 1 Shampoo + Conditioner. It features a hydrating Kukui blend that cleans and keeps guys’ hair under control. A luscious head of curly locks definitely can prove a head turner for girls.

About AXE

AXE, the leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best.

The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and antiperspirant sticks, shower gels and hair care products. AXE is the No. 1 men’s grooming brand in the U.S., excluding shaving hardware and achieved this status only seven years after launch.

Including deodorant bodysprays, AXE is the largest men’s deodorant brand in the U.S. AXE shower gel, launched in 2005, reached No. 1 status five months after hitting shelves.

The brand’s mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle.

For more information, visit theaxeeffect.com.

Haga clic aquí para ver este comunicado de prensa en Español.