The Museum of Science and Industry, Chicago has named Hoffman York as its advertising agency of record. Hoffman York will develop and execute marketing plans for the new, groundbreaking exhibits and extensive science education programs offered by the Museum.
Responsibilities include creative, strategic planning, media, and research.
“We are pleased to have Hoffman York on board. They are joining us at an exciting time for the Museum as we launch new exhibits, interactive live science experiences and the Museum’s commitment to science education,” said Rob Gallas, Vice President and Chief Marketing Officer at the Museum of Science and Industry.
“We will leverage HY’s strategic and creative expertise to connect the Museum of Science and Industry brand with our fans, as well as to help us develop new ones.”
One of Hoffman York’s first creative assignments was to launch the Museum’s newest permanent exhibit, You! The Experience, a dramatic and unprecedented, 15,000-square-foot exhibit. This exhibit is a celebration of the connections between body, mind and spirit.
You! The Experience recently opened in the newly created Abbott Hall.
“We are proud to partner with the Museum of Science and Industry, a truly iconic Chicago brand,” said Dave Sheehan, President of Hoffman York.
“We are looking forward to a long term relationship where we will help to communicate the amazing, transformative and inspirational experiences that happen every day at the Museum of Science and Industry.”
About Hoffman York
Hoffman York is an integrated agency offering a full suite of services that include advertising, public relations and interactive.
The agency has offices in Chicago and Milwaukee with $90 million in annualized billings. For more information about Hoffman York, visit hoffmanyork.com.
