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BRUSSELS, June 22, 2010 /CHICAGOPRESSRELEASE.COM/ –
– The Rentabiliweb Group Embarks Upon its Development Strategy via
External Growth With the Acquisition of Very High Valued-Added “Health and
Well-Being” Content With a Select Female Audience Fond of Online Shopping
Rentabiliweb is announcing that it has acquired all of the editorial,
brand and database content of “Clic Bien Etre”, the Yves Rocher Group’s
health news and shopping portal. The portal’s address is
http://www.clicbienetre.com
Founded in 2008 and seen by more than one million unique visitors a month
since its very first year on line, Clic Bien Etre is a news and shopping site
dedicated to women, specializing in high value-added content focusing on
topics such as well-being, balance and health.
“Clic Bien Etre” offers its members tips, news and health & beauty guides
that can be downloaded free of charge, as well as tests conducted by experts
and professionals on health and well-being issues.
The site also seeks out and selects for its members “great shopping
deals” on health and natural beauty products.
Today, “Clic Bien Etre” has over 200,000 members, 88% of whom are women,
including 60% who are over 36 years of age. The site currently provides
members with 10 magazines, 8 quizzes and 7 health and beauty guides.
“The Yves Rocher content and services provided to the Clic Bien Etre
community are at the heart of the value creation that we are implementing for
our members and partners,” explains Cyril Dubreau, Founder of Mailorama, part
of the Rentabiliweb Group. “Advertisers and agencies are now more than ever
looking to build long-lasting relationships with communities of working
women. Clic Bien Etre combines strong editorial content with a highly
selective database that meets this demand, which can help to increase our
customer transformation rate and is highly attractive for our partners.”
“Consistent with its development strategy, Rentabiliweb is today
strengthening its B-to-C business on the women’s segment and strengthening
its database with a loyal, carefully-selected clientele that is highly
complementary to some of our other publishing products,” adds Jean-Baptiste
Descroix-Vernier, Chairman of Rentabiliweb Group. “Our aim is to continue
this type of tactical investment that generates growth for the Group. Through
this acquisition, Rentabiliweb intends to consolidate its leadership in
markets or subject areas that are highly profitable in the short, medium and
long term.”
With this acquisition, consistent with its strategic plan and timetable,
Rentabiliweb is not only strengthening its one-stop monetization solution in
direct marketing and its digital entertainment packages with profitable,
loyalty-generating content.
The Group is also consolidating its positions in performance-based
marketing and confirming its leadership on the French Cash-Back market. This
acquisition also enables the Group to enrich its databases, to generate
loyalty amongst a growing number of online shoppers with high purchasing
power and to enhance the quality of the services offered on Internet and
mobile phones.
At the request of the parties, the amount of the transaction will remain
confidential. The Group forecasts that return on investment for this
transaction will be reached before the end of the 2010 business year.
See this press release at http://www.rentabiliweb.org/actualites/?p=20670
About Rentabiliweb
Founded in 2002 by Jean-Baptiste Descroix-Vernier, The Rentabiliweb Group
offers Internet professionals and webmasters the largest platform of website
traffic monetization services, namely payment and micropayment solutions. It
also runs affiliate programs, offers online advertising space brokerage and
interactive voice services for offline media and provides renowned expertise
in loyalty programs and Direct Marketing.
Rentabiliweb is also one of the premier French-language publishers, with
a package of services spanning the full range of mass-market entertainment,
from community services, family games and services for the general public to
recommendations for Internet users, personal ads, dating services and more.
Listed on Compartment C of the Euronext Brussels and Paris stock markets,
the Group today has 13 subsidiaries in Europe, Canada and Asia, employing 150
staff members around the world. In 2009, Rentabiliweb’s sales topped EUR 65
million, with net profits of EUR 7.5 million.
Rentabiliweb is also a socially responsible company in its sectors of
activity, and rigorously applies the ten principles laid out by the UN Global
Compact. The Group defends the fundamental values of Human Rights, Labor
Rights, the Environment and the Fight Against Corruption.
For more information, visit: http://www.rentabiliweb.org
About Mailorama
Founded in 2004, Mailorama is the France’s Cash Back leader with over 2.2
million unique visitors a month.
Mailorama runs one of the largest and most active communities of online
shoppers with 1.2 million members who receive a selection of exclusive offers
every day.
Thanks to the cash back system, members a part of a true online loyalty
program.
Mailorama multi-store program is complemented by fun, loyalty generating
products such as paid e-mails and surveys.
Mailorama offers its various partners tools and resources to interact
with its community, built mainly on performance-based marketing principles
and models.
In addition to France, Mailorama is also active on the Spanish and
Belgian markets.
It works with over 50 clients (agencies, media groups or directly) and
develops the online activity of over 500 e-retailers including La Redoute,
Apple, Kookai, Jules, Priceminister and Aquarelle.
Mailorama generates up to several hundred sales every day for some of its
clients.
Every month, community members earn several hundreds of thousands of
Euros on their Mailorama account.
Mailorama joined the Rentabiliweb Group in 2006.
For more information, visit:
http://www.mailorama.fr/data/mailorama_fiches_produits.pdf
Communication corporate
IMAGE SEPT
Claire Doligez
+33(0)1-53-70-74-48
cdoligez@image7.fr
Communication financiere - investisseurs
CALYPTUS
Mathieu Calleux
+33(0)1-53-65-37-91
mathieu.calleux@calyptus.net
SOURCE Rentabiliweb
