Business, News, Press Releases - Monday, November 9, 2009 6:30 - 0 Comments

Dunkin’ Donuts Launches Everyday Value Menu in Chicago

Company will distribute $40,000 in rechargeable Dunkin’ Donuts Cards throughout Chicago on Nov. 9

As consumer spending continues to tighten this holiday season, Dunkin’ Donuts, America’s all-day everyday stop for coffee and baked goods, today introduced a new limited-time value menu designed to offer quality products at low prices throughout the Chicago market.

The new menu will be available at the nearly 500 participating Chicago-area Dunkin’ Donuts locations, featuring six items all priced at 99 cents.

Chicago is the only market in the country that will offer the new Dunkin’ Donuts value menu, which includes:

• Sausage Egg & Cheese Wrap (new item, only available in Chicago)
• Bacon Egg & Cheese Wrap
• Egg & Cheese Wrap
• Raspberry Danish
• Hash Browns
• Package of Five Munchkins

To launch the new menu, Dunkin’ Donuts will distribute 20,000 rechargeable Dunkin’ Donuts Cards at commuter stations, downtown plazas and other major pedestrian areas throughout Chicago and its suburbs, beginning at 7am on Nov. 9.

Each rechargeable card is pre-loaded with $2.00, has no expiration date and can be used at any Chicagoland Dunkin’ Donuts location.

Additionally, Dunkin’ Donuts will present a $10,000 check to Uncle Shack’s Food Pantry, an organization that provides weekly food service to underprivileged families in Chicago and is run by Chicago Bulls star Derrick Rose’s family.

Rose and Joakim Noah will accept the check and meet fans at the Deerfield Dunkin’ Donuts located at 499 Lake-Cook Rd. at 4pm. They also will pass out 500 gift cards, thanking fans for their support.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite every day, all-day stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world.

Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running.

The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin’ Donuts’ global system-wide sales were $5.5 billion.

Based in Canton, Massachusetts, Dunkin’ Donuts is a subsidiary of Dunkin’ Brands, Inc. For more information, visit DunkinDonuts.com.